Role models
Increase the visibility of those who have achieved success and have an exemplary attitude towards healthy living
Role Models is a project that is about giving back. We want to support young individuals who have achieved great success in their sport and are great role models. The goal is to raise awareness of the importance of participating in sports and exercising regularly, adopting a healthy and nutritious diet and cultivating a healthy lifestyle.
Achieving success involves, among other things, setting goals and setting a mindset to strive for them one and all. Part of the journey is taking responsibility for your training and growth, listening and learning from others and having the willpower to make sacrifices and avoid temptations that have a negative impact on positive progress.
Since Local began operations, our goal has been to offer healthy and nutritious food. Local customers have one thing in common: wanting healthy and tasty nutrition that prevents stagnation and promotes ambition, progress and faith. Local is a small but important part of good preparation, motivation and challenge. In this way, our project is one part of our clients' projects, whether it is in work, sports or hobbies.
Local's role models reflect a positive mindset, ambition and a desire to do better. They are young leaders and role models on and off the field. What they have in common with Local is their desire to send an inspiring and positive message about continuing and not giving up when the going gets tough.
Thelma Adalsteinsdottir
Thelma is one of Iceland's leading gymnasts and has achieved many things in her career, including being voted Gymnast of the Year 2023 and being on the top 10 list for Athlete of the Year. At the 2024 European Artistic Gymnastics Championships, Thelma performed the first ever routine on the double bars, which is now called the Adalsteinsdottir routine.
"A role model is a person who has a strong character and gives their all in everything they do"
Karólína Lea Vilhjálmsdóttir
Karólína Lea is a 22-year-old footballer who plays for the Icelandic national team and Bayer Leverkusen in Germany. Karólína turned professional at just 20 years old when she signed for Bayern Munich in Germany and has achieved great success in her career despite her young age. She won the German championship with her team in 2021 and then played her first game in a major tournament at Euro 2022 where she scored against Italy.
“My role model is kind-hearted, tenacious, and takes on challenges with a positive attitude and believes she is unstoppable. I want to be a role model who makes others believe in themselves”
Birna Kristín Kristjánsdóttir
Birna Kristín is an accomplished track and field athlete for Breiðablik as well as being part of the Icelandic national team. She is one of the leading track and field athletes in jumps and sprints, where she has achieved several u18 and u20 Icelandic records. Birna was elected Kópavogur's track and field athlete of the year in 2023 and was also in the top 5 as a female athlete in Kópavogur the same year.
“A role model for me is someone who is positive and inspires you to be the best version of yourself”
Viktor Karl Einarsson
Viktor is an accomplished soccer player and plays as a midfielder for Breiðablik. He has played for Breiðablik's senior team since 2019, before that he played professionally in both the Netherlands and Sweden from 2013 to 2018. Viktor was raised in Breiðablik and has played for all of Iceland's junior national teams as well as having 4 caps for the senior team. Since returning from his professional career, he has won the Icelandic championship and also played in the group stage of the Icelandic League with Breiðablik!
“A role model for me is someone who works hard and inspires others to do better”
Gylfi Ingvar Gylfason
Gylfi is a high-performance athlete in sprints and long jump at FH. Gylfi has been training freestyle since 2013 and holds the Icelandic record in the 4x100m relay. He has set himself the goal of qualifying for major tournaments such as the European and World Championships.
“A role model for me sets an example and respects others”